Corvus Consulting

Ma.gnolia.com is an innovative social bookmarking website based in San Francisco and staffed by a small, agile and passionate team. This entry into the busy and fast-paced web 2.0 space allows both technical and non-technical people to keep track of their favourite websites and to share them with friends and colleagues.

Ma.gnolia’s strengths are its professional polish and its emphasis on both personal and social discovery and knowledge management. Developed in just over six months, Ma.gnolia launched to wide acclaim and quickly began running alongside the dominant players in a space with over 80 comptetitors.

For this project, I filled the role of Product Manager, and guided the team through the intial exploration of market needs and development of the brand, feature specification and implementation of a complete and effective product launch. After launch, I participated in discussions with members and non-members, designed new features and changes to existing features based on member feedback, and laid out a roadmap that will help Ma.gnolia maintain and grow from its place as one of the premium social bookmarking services on the web.

Site Note

Ma.gnolia is one of the few projects that I help bulid where I can also use it in my daily online life. When you come to the Corvus site, you’re using Ma.gnolia, too, without even knowing it. The links that appear on the left side of every page here are dynamically pulled from Ma.gnolia, which selects only the bookmarks I’ve tagged with ‘work’. The genius of this is that Ma.gnolia allows me to set it up once, and never need to think about it after that for new links to appear every day.