Product Vision: C Jacobs Consulting
Sometimes after working so long on building a business, you can lose sight of the big picture view of what your product actually offers and means to the people who will get the most from it. This was the problem faced by C Jacobs Consulting, as the company had outgrown its origins as an implementor of property management software to offer a range of custom products and services.
At issue was the ability to bring the range and diversity of products and services that C Jacobs had come to offer into a coherent message and product architecture. Working remotely with the the principal and key partners, I unearthed the core values and the essentials of what unique value the C Jacobs team brought to its clients.
The resulting documents provided a basis for the company to articulate its offerings to potential clients, and to use as a touchstone in the development of roadmaps for future expansion.
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