I'm Todd Sieling, and I help design software experiences and strategies for the web. Here I write and can be contacted about creating humane, effective and memorable products for the connected world.

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Why I Paid $25 for a $12 App

Apr 17th, 2009 Comments 2 Tags: , , ,

Have you visited Twistori.com? If not, do so only with a few minutes to let slip away to wherever minutes go while we’re pleasantly distracted. Simply put, Twistori is a keyword browser that sits on top of Twitter posts, presenting what it finds in way not unlike watching water flow by in a stream; it’s somehow engaging, every changing, and meditative at the same time.

I liked, but often forgot about the Twistori website in moments that would have been perfect for it, so finding that a desktop app for Mac had been launched into beta was welcome news. While in beta, a license for Twistori Desktop can be had for just $12 (after beta, the price goes up to $16), and that sounded good to me but I recoiled at the only payment option: Google Checkout. And that’s how $12 started to turn into $25…

I hadn’t heard great things about Checkout, most notably in a post by Amy Hoy, who happens to have a hand in Twistori Desktop’s creation.

That spot of irony aside, I keep the number of agents authorized to charge my credit card understandably small, and wasn’t ready to add Google Checkout to that list. I wrote the developers and asked if there were another way. The reply:

We understand that you may not want to, or may be unable to use Google Checkout to purchase Twistori Desktop. We actually understand. Although we can’t currently accept PayPal, we have a solution!

Please pick from one of the charities below, and donate at least $12 (the price of a copy of Twistori Desktop) to it. If you can, mention “IndyHall Labs” in your donation so that we can track donations made in the name of our software. Pass the receipt along to us, and we’ll send you a copy of Twistori Desktop!

The Mara Triangle on WildlifeDirect
http://maratriangle.wildlifedirect.org/
Operation Smile
http://www.operationsmile.org/
PhilAbundance
http://www.philabundance.org/

Triple win? I’m sold. So sold, and a bit moved, that I rounded my donation to Operation Smile up to $25, and sent the receipt to IndyHall Labs with a question about how this beautiful solution came about.

The idea began when one of the founders of IndyHall Labs, Jason Allum, first developed RipIt (http://ripitapp.com). To solve the issue, he started having people donate to PhilAbundance (one of the charities we list) and since then, all the products developed at IndyHall Labs follow a similar model. We’ve actually raised a decent amount of money for charities since we started taking PayPal orders this way a few short months ago.

Few are willing to give up cash flow to put a customer at ease and at the same time bring them into doing good in the world. The folks behind IndyHall Labs are, and it says a lot about what a true innovation looks like.

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  1. Thanks for this post, Todd.

    We're really happy with the response this policy has garnered, and in combination with our Piracy policy (see http://ripitapp.com/a-message-for-pirates/ ), we've built up a good amount of whuffie with customers we would have otherwise lost.

    Thanks for your generous donation to Operation Smile, and enjoying Twistori Desktop.

    -Alex

    by Alex Hillman on Apr 18th, 2009
  2. [...] to point to one particular write-up.  Over at Corvus Consulting they did a write up titled “Why I Paid $25 for a $12 App” – it’s the nicest write up about the program we’ve [...]