http://corvusconsulting.ca/2010/01/amazon-does-a-180-on-ebook-revenue-splits/ Home of Todd Sieling's product design and strategy services for the web. Sat, 10 Mar 2012 16:21:09 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://corvusconsulting.ca/2010/01/amazon-does-a-180-on-ebook-revenue-splits/comment-page-1/#comment-15210 Publishers Buoy Bookstores « CourtneyChandler Tue, 28 Jun 2011 00:45:25 +0000 http://corvusconsulting.ca/2010/01/amazon-does-a-180-on-ebook-revenue-splits/#comment-15210 [...] In fact, book stores (which again, I love) aren’t very practical. They’re not practical for the consumer or for the industry. To the consumer, it’s so much easier to download an ebook than to drive to the store, scour the shelves, ask the snarky sales associate for help, find out they have to put it on order, and finally come back a week later to actually purchase the darn thing. For the industry, the physical locations and the sales staff are extra expenses that arguably add to the cost structure of the industry without adding to their value proposition. In fact, typically publishers give book stores a 50% discount on the retail price of the book. That means, half of the cost of a book I buy at Barnes and Noble, for instance, is for my shopping experience! (Granted, Amazon gets a 30% share of their ebook sales.) [...] [...] In fact, book stores (which again, I love) aren’t very practical. They’re not practical for the consumer or for the industry. To the consumer, it’s so much easier to download an ebook than to drive to the store, scour the shelves, ask the snarky sales associate for help, find out they have to put it on order, and finally come back a week later to actually purchase the darn thing. For the industry, the physical locations and the sales staff are extra expenses that arguably add to the cost structure of the industry without adding to their value proposition. In fact, typically publishers give book stores a 50% discount on the retail price of the book. That means, half of the cost of a book I buy at Barnes and Noble, for instance, is for my shopping experience! (Granted, Amazon gets a 30% share of their ebook sales.) [...]

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