Standing Out: Do Content Brands Need Edges?
Consider, for a moment, a table.
Knowing where the table’s edges are make the experience of using a table possible. If you don’t know where it begins and ends, things will just fall off. Hold that thought, as I think it’s a good metaphor for exploring the point that content publisher brands have found themselves at, and the bets that they’re placing on the app-format being spun out of the emergence of the iPad.
