Opera’s PR Stunt Does Not Bode Well
UPDATE
On April 12 Opera was approved for the App Store. I’m not sure if they should be happy to be in or insulted that they’re not threatening, but I’m glad to see it. Congrats, team Opera.
ORIGINAL POST
I’ve always had a soft spot for the Opera browser. I used it when it was among the only ad-supported online properties, paid for a license to support them, and evangelized it to coworkers and friends. It had mouse gestures, it was FAST, it could render as a small screen interface before anyone knew why they’d want to. Then I moved to a Mac, where Opera had yet to go, and never really went back when Opera did come to that platform.
Opera has done so much right but rarely receives the credit, much less market share, that it deserves. The company’s last major strategy shift was to position their browser as the premier choice for mobile use. But Apple, Google and RIM are eating up the mobile market and all three roll their own browsers. Opera is, once again, being left out in the cold but this time isn’t so quietly accepting of its fate.