I'm Todd Sieling, and I've been designing information architecture, software experiences and product management for over twelve years. I help product managers, marketing agencies & dev teams develop web and iOS products that are humane and business-smart.

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The Momentary Dinosaur: Why the Kindle Needs to Change or Die

Jan 5th, 2010 1 Comment Tags: , , , ,

Evolution is a funny thing, and by funny I mean like religion: easily grasped in the way that suits the dispositions of the reader. We often think that evolution produces the optimal, even the perfect, but this is nowhere near the truth. Rather than travel in a straight and rational line, evolution pushes design iterations along winding roads that can double back on themselves as easily as they can curve and veer in new directions.

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