I'm Todd Sieling, and I help design software experiences and strategies for the web. Here I write and can be contacted about creating humane, effective and memorable products for the connected world.

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Deja Vu Once Again: iPad and the Apple Innovation Formula

Like many, I watched the iPad announcement on Wednesday and then went straight to discussion forums to see what people were saying. As with any disruptive product, there’s a mix of reactions ranging from lust to uncertainty to outrage. What gets missed in the excitement for or against is the comprehensive and disciplined innovation strategy that Apple has used three times now, most recently in the iPad.
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